NorCal Strong



The Hot Tub Store Community Support for the Northern California Wildfires of 2017

Our hearts go out to all those affected by the devastating fires ravaging our beloved communities.

#SonomaStrong #NapaStrong #NorcalStrong #WineCountryStrong #Loveisallthereis

The Hot Tub Store, being a local family business based in Sonoma County since 1973, sends love and support to all the people who have been affected by the devastating wildfires that have blazed through Northern California. We are sincerely sorry for all the loss of property and life, and the devastating damage that our area has experienced. This tragic event has brought our community together in ways that we have not seen and we all want to do our part to help those in need and to support those who have worked hard to protect our homes and improve our lives.

Fortunately, all of our Northern California based team members, contractors, and vendors are alive and safe. A few have lost their homes including one of our key shareholders. Many of our hot tubber family of customers have lost their homes and many more were evacuated.  We are here to support all those affected by the fires.

The Hot Tub Store is showing support for those affected by the fires by donating to the Redwood Credit Union North Bay Fire Relief Fund to help those in need after these devastating wildfires that have burned more than 6,000 structures and displaced thousands of people.

The Hot Tub Store pledged to donate $5,000 and in addition donate 10% of all paid invoices from October 14-31.  With the support of our valued customers, we are proud to be able to contribute $35,854.22 to the Fire Relief Fund.

Thank you for helping us in supporting those needing assistance from this devastating event.

Love Is All There Is.

From your friends at The Hot Tub Store

If you would like to donate directly to the Fire Relief Fund, here is the information:

Redwood Credit Union (RCU), in partnership with the RCU Community Fund, Inc., The Press Democrat, and Senator Mike McGuire, is now accepting financial donations to assist fire victims and aid relief efforts. 100% of your tax-deductible donations will go directly to support those affected.


2017 North Bay Fire Relief Fund Distribution Information

Redwood Credit Union’s North Bay Fire Relief Fund was created by RCU Community Fund, Inc. (RCUCF) in partnership with Redwood Credit Union (RCU), The Press Democrat and Senator Mike McGuire, to support victims and relief efforts of the devastating 2017 North Bay fires. Following is important information about fund disbursements:

RCU is covering all administrative costs, so 100% of all donations will go to fire victims and relief efforts. Please check back regularly as we will regularly update this information as additional disbursements are made to support fire victims and relief efforts.

Who/what will the donations fund?

The North Bay Fire Relief fund supports the immediate needs of community members most impacted by the North Bay fires, including:

  • Fire victims in the four counties affected — Sonoma, Napa, Mendocino, and Lake — who have lost homes
  • First responders who lost homes while fighting fires and protecting our communities
  • Kids and schools (public and private) in the four counties impacted by the fires

Who is making fund distribution decisions?

Representatives from RCU Community Fund, Redwood Credit Union, Senator Mike McGuire and The Press Democrat are allocating funds based on the greatest immediate needs of the fire victims, with vital information from key leaders in this disaster, including the Office of Emergency Services (OES), Cal Fire, local authorities (Sheriff and Police), area Supervisors, Office of Education and Superintendents of schools, nonprofits and community leaders.

Where has funding been provided so far?

The contributions of donors have supported the immediate needs of fire victims and relief efforts in the following ways:

$225,000 has been disbursed to support:

  • Urgent food needs of fire victims: Funds have been provided to Redwood Empire Food Bank (REFB), which is providing immediate food to fire victims in Sonoma, Mendocino and Lake Counties and to Community Action Napa Valley (CANV), which is providing food to fire victims in Napa county.
  • Immediate/short and midterm housing needs of fire victims: We have partnered with Petaluma People Service Center to support the short and midterm housing needs of victims. If you have been displaced by the fires, please contact them directly at 707-765-8488or email

$8.75 million is committed to support:

  • Fire victims: We’ve partnered with several local nonprofits to assist with application and fund disbursements in the affected counties for people who lost their homes. Please be assured RCU is paying all administrative expenses so 100% of donations are going directly to aid fire victims.
  • First Responders: We’re providing funds to first responders in the four affected counties who lost their homes while fighting the fires and protecting our community.
  • School children who lost their homes: We’ve partnered with the Office of Education, which is working with the superintendents of schools—both public and private—to identify children whose families have lost their homes. We’re providing gift cards so they can purchase much-needed school clothes and supplies. These will be distributed directly through the schools.

Total funds distributed/committed to date: $9 million.

To make a donation, visit:

Every contribution to the fund helps and we are proud that The Hot Tub Store with the support of our amazing team and our valued customers is able to donate to this fund the amount of $35,854.22.

Love Is All There Is