NorCal Strong

The Hot Tub Store Community Support for the NorCal Wildfires of 2017

Giving Back to the Communities We Serve

The Hot Tub Store serves a large area of Northern California and continues to support the communities where our valued customers and team members live. We have been affected by several wildfires over the last few years and have been able to donate to several deserving organizations helping those most affected by these recent disasters. The Hot Tub Store collects hundreds of books and toys each year for Toys for Tots. We are a part of the greater community and we aim to help improve the lives of the people where we live. Below we share some of the ways The Hot Tub Store supports the communities we serve.

UPDATE Summer 2020:

As the skies are filled with smoke and there are fires burning all around us, we want to send our virtual support, kindness, and good thoughts to all those who have been evacuated from their homes and affected by these recent fires. We want to send a heartfelt thank you to all the first responders who are out risking their lives to fight these blazes and protect our homes and communities. We want to thank all of the health care workers who have been working tirelessly for months to keep us all safe and healthy. We want to thank all of you for continuing to do your small parts to keep each other safe and well.

For 47 years, we have been the destination in Northern California for people to experience wellness and relaxation. Now, more than ever, the demand for what we built our business on (hot tubs and swim spas) is extraordinarily high.

We’ve always believed in the wellness benefits of the products we offer and service. When used routinely, our hot tubs and swim spas truly can make every day better. Now, more than ever, we are doing everything we can to make sure that our customers have their very own safe haven for relaxation at home.

If you are already one of our valued customers, we thank you for your continued support and your trust in us. If you are thinking about one of our products, thank you for giving us the opportunity to serve you.

UPDATE Spring 2020:

It is with a heavy heart that we share the loss of one of our own team members. Nancy Rogers joined The Hot Tub Store team in 2005. What Nancy enjoyed most of all about the hot tub business was helping improve people’s lives.

UPDATE December 2019:

The recent Kincade Fire burned more than 77,000 acres and almost 400 structures. More than 180,000 nearby residents were ordered to evacuate their homes. The entire Sonoma County community has been affected by this and has brought back many painful memories of the fires of October 2017 that burned more than 6000 homes in the Santa Rosa area. The rebuilding of Sonoma County is still only just getting started.

In an effort to give back and support the thousands of people affected by these fires, we will be donating a portion of all sales to the Rebuild NorthBay Foundation and the Sonoma County Resilience Fund.

With your purchase from The Hot Tub Store, you are helping us to help those in need.

Fire Relief

Our community has suffered great losses from fire again in 2018. The Hot Tub Store was saddened to see so many people affected by this tragic fire. We are proud to have been able to donate $17,648.98 to the Camp Fire Relief Fund set up by Sierra Nevada Brewery. 100% of this donation will go to the people affected by this fire.
If you would like to make a donation to help with relief efforts, please visit:

Camp Fire

The Camp Fire was the deadliest and most destructive wildfire in California history to date.[8] It was also the deadliest wildfire in the United States since the Cloquet fire in 1918, and among the deadliest wildfires, it was the sixth-deadliest U.S. wildfire overall. Named after Camp Creek Road, its place of origin, the fire started on November 8, 2018, in Butte County, in Northern California. After exhibiting extreme fire behavior, an urban firestorm formed in the densely populated foothill town of Paradise. The fire caused at least 86 civilian fatalities, injured 12 civilians and 5 firefighters, covered an area of 153,336 acres (62,053 ha), and destroyed 18,804 structures, with most of the damage occurring within the first four hours. As of November 19, insured damage was estimated to be $7.5–10 billion. The fire reached 100 percent containment after seventeen days on November 25, 2018.

The community of Concow and the town of Paradise were destroyed within the first six hours of the fire, losing an estimated 95 percent of their buildings. The town of Magalia also suffered substantial damage and the community of Pulga suffered some. At least 19,000 buildings were destroyed, most of them homes, but also included five public schools in Paradise, a rest home, churches, a hospital, a large shopping center, and numerous small businesses.

October 8, 2018 marks one year since the devastating firestorms swept through Sonoma County destroying more than 6000 homes. The Hot Tub Store was proud to, with the support of our valued customers, be able to contribute $35,854.22 to the Fire Relief Fund in October 2017.

We have continued our efforts to help those affected by these devastating fires in 2018. We have so far helped to replace more than 20 hot tubs that were lost in the fires and have reserved 2018 pricing for more than 40 other people who lost all their worldly belongings. We have worked to get all of our valued customers the absolute best price possible to replace their burned hot tub or to add a hot tub to their life. Those who have a hot tub know that life is not the same when you don’t have a hot tub to soak in and we appreciate the urgency and the need to help these people get back into the relaxing hot tubs they were accustomed to.

In 2018, we also worked with our team member Justin Borton of our Santa Rosa hot tub store showroom to help sponsor a running event, Sonoma Strong Restoration Challenge, to raise money and awareness for rebuilding damaged trails in the Sonoma County Regional Parks and we donated $2,000.00 to this park restoration project.

The Hot Tub Store values this connection with nature at our parks and values the work needed to restore our parks from damages caused by the fires. The parks are a place where everyone can escape the stresses of the fire recovery process and enjoy nature. We see the connection with nature as being important and similar to the relaxing benefits of soaking in your hot tub each day. We really appreciate being able to give back to our community in this way.

#SonomaStrong #NapaStrong #NorcalStrong #WineCountryStrong #Loveisallthereis

Read more about Community Support:

From October 2017
The Hot Tub Store Community Support for the Northern California Wildfires of 2017

Our hearts go out to all those affected by the devastating fires ravaging our beloved communities.

#SonomaStrong #NapaStrong #NorcalStrong #WineCountryStrong #Loveisallthereis

The Hot Tub Store, being a local family business based in Sonoma County since 1973, sends love and support to all the people who have been affected by the devastating wildfires that have blazed through Northern California. We are sincerely sorry for all the loss of property and life, and the devastating damage that our area has experienced. This tragic event has brought our community together in ways that we have not seen and we all want to do our part to help those in need and to support those who have worked hard to protect our homes and improve our lives.

Fortunately, all of our Northern California based team members, contractors, and vendors are alive and safe. A few have lost their homes including one of our key shareholders. Many of our hot tubber family of customers have lost their homes and many more were evacuated.  We are here to support all those affected by the fires.

The Hot Tub Store is showing support for those affected by the fires by donating to the Redwood Credit Union North Bay Fire Relief Fund to help those in need after these devastating wildfires that have burned more than 6,000 structures and displaced thousands of people.

The Hot Tub Store pledged to donate $5,000 and in addition donate 10% of all paid invoices from October 14-31.  With the support of our valued customers, we are proud to be able to contribute $35,854.22 to the Fire Relief Fund.

Thank you for helping us in supporting those needing assistance from this devastating event.

Love Is All There Is.

From your friends at The Hot Tub Store

If you would like to donate directly to the Fire Relief Fund, here is the information:

Redwood Credit Union (RCU), in partnership with the RCU Community Fund, Inc., The Press Democrat, and Senator Mike McGuire, is now accepting financial donations to assist fire victims and aid relief efforts. 100% of your tax-deductible donations will go directly to support those affected.


2017 North Bay Fire Relief Fund Distribution Information

Redwood Credit Union’s North Bay Fire Relief Fund was created by RCU Community Fund, Inc. (RCUCF) in partnership with Redwood Credit Union (RCU), The Press Democrat and Senator Mike McGuire, to support victims and relief efforts of the devastating 2017 North Bay fires. Following is important information about fund disbursements:

RCU is covering all administrative costs, so 100% of all donations will go to fire victims and relief efforts. Please check back regularly as we will regularly update this information as additional disbursements are made to support fire victims and relief efforts.

Who/what will the donations fund?

The North Bay Fire Relief fund supports the immediate needs of community members most impacted by the North Bay fires, including:

  • Fire victims in the four counties affected — Sonoma, Napa, Mendocino, and Lake — who have lost homes
  • First responders who lost homes while fighting fires and protecting our communities
  • Kids and schools (public and private) in the four counties impacted by the fires

Who is making fund distribution decisions?

Representatives from RCU Community Fund, Redwood Credit Union, Senator Mike McGuire and The Press Democrat are allocating funds based on the greatest immediate needs of the fire victims, with vital information from key leaders in this disaster, including the Office of Emergency Services (OES), Cal Fire, local authorities (Sheriff and Police), area Supervisors, Office of Education and Superintendents of schools, nonprofits and community leaders.

Where has funding been provided so far?

The contributions of donors have supported the immediate needs of fire victims and relief efforts in the following ways:

$225,000 has been disbursed to support:

  • Urgent food needs of fire victims: Funds have been provided to Redwood Empire Food Bank (REFB), which is providing immediate food to fire victims in Sonoma, Mendocino and Lake Counties and to Community Action Napa Valley (CANV), which is providing food to fire victims in Napa county.
  • Immediate/short and midterm housing needs of fire victims: We have partnered with Petaluma People Service Center to support the short and midterm housing needs of victims. If you have been displaced by the fires, please contact them directly at 707-765-8488or email

$8.75 million is committed to support:

  • Fire victims: We’ve partnered with several local nonprofits to assist with application and fund disbursements in the affected counties for people who lost their homes. Please be assured RCU is paying all administrative expenses so 100% of donations are going directly to aid fire victims.
  • First Responders: We’re providing funds to first responders in the four affected counties who lost their homes while fighting the fires and protecting our community.
  • School children who lost their homes: We’ve partnered with the Office of Education, which is working with the superintendents of schools—both public and private—to identify children whose families have lost their homes. We’re providing gift cards so they can purchase much-needed school clothes and supplies. These will be distributed directly through the schools.

Total funds distributed/committed to date: $9 million.

To make a donation, visit:

Every contribution to the fund helps and we are proud that The Hot Tub Store with the support of our amazing team and our valued customers is able to donate to this fund the amount of $35,854.22.

Love Is All There Is

Toys For Tots

Each holiday season, The Hot Tub Store is proud to support the Toys For Tots program. We have successfully collected 100’s of toys and books for this program each year. Thank you to our valued customers who have helped us to make our toy & book drive such a huge success!

Toys For Tots is a Top-Rated Charit
Over 97% of your donations goes to their mission of providing toys, books, and other gifts to less fortunate children. Less than 3% is spent on fundraising and overhead.